This week’s Wednesday edition of the Northfield News has one of the best editorials that I’ve read in a long time. It encourages Northfielders to support local merchants when doing their Holiday Shopping.

Not only does it share a message that is near and dear to the hearts of the folks at the NDDC, but the paper gets almost edgy. The editorial shares facts on the higher retention rate of dollars spent at locally-owned businesses, the economic benefit of such spending to the local tax base and the higher level of contributions to charities in the community that shopping local generates.

Louie and Devlyn, please consider this to be an “official” thank-you from the NDDC. We think it’s a brilliant piece.

While you’re reading Wednesday’s paper, please be sure to check out the NDDC’s ad with yet another reason for shopping in downtown Northfield. It’s the second in a five-part series that we’re running this season. Each ad has a different reason but promotes the same theme…shop local.