Remember Downtown Retail During DJJD

OolalaBackside.jpgJessica Prill, owner of Oolala, sent us an invitation to a special event she’s hosting this Saturday. Adrianne Lenker will be performing music, on the deck overlooking the Riverwalk and the Cannon (pictured here), from 6 pm to 8 pm. Everyone is welcome.

Her invitation reminded me that admist all the excitement of the Defeat of Jesse James Days festivities, downtown retailers remain open for business. During the past six months, the NDDC-Chamber Retail Support Strategies Task Force recognized that there are two types of events, retail-focused and entertainment-focused. The entertainment-focused events, like DJJD, may not provide an immediate boost to sales for many local retailers, however, by bringing people to town, it is believed that there may be a longer-term benefit when some of these visitors return to Northfield, perhaps for the holiday shopping season.

So, Remember the Retailers, and check out Adrianne Lenker, this Saturday, from 6 pm to 8 pm, at Oolala.