Making Sense of Social Media: Northfield to Host University of Minnesota Extension Workshop Series

The Northfield Downtown Development Corp. (NDDC), in collaboration with its economic development partners the Northfield Area Chamber of Commerce (Chamber), the Economic Development Authority (EDA), and the Northfield Enterprise Center (NEC), will host the second in a series of University of Minnesota Extension’s workshops. This one will focus on making sense of social media as part of a marketing and sales strategy.

The workshop will be Tuesday, May 15^th at the Northfield High School Computer Lab from 7:00 to 9:00 pm. This workshop, titled simply “Making Sense of Social Media”, is a broad strategic review of how businesses can and are using “social media” on the Internet. Social media, FaceBook and Twitter for example, are being used by more and more people, especially young people. Understanding how to use social media is critical for businesses wanting to reach these new customers and leverage their Internet presence using the many available tools, such as Facebook, Twitter, LinkedIn, YouTube, Flicker, blogs, and Google Places.

With nearly 5,000 college students and their visiting parents, plus residents, Northfield businesses have many opportunities to use social media to reach these customers. Join us for a presentation by Hans Muessig, Program Director with the Extension’s Minnesota Intelligent Rural Communities program, about how you can truly use social media to reach these customers.

This workshop will help you make informed decisions about how to use the social media most effectively for your business. It will provide both an overview and a detailed set of Internet strategies; you will walk away with some new ideas and online tools to help you have a successful 2012 and beyond.

For more information, contact Executive Director Ross Currier at (507) 663-0319 or rcurrier@nddc.org.