Category Archives: Economic Development

Content Bookstore is moving!!

Have you heard the news? Content Bookstore is moving to a new location in Downtown Northfield. But don’t worry about having a hard time finding the new store, the owners are only moving it across the hallway in the same building!

The shop will open at its new location on Saturday, April 29th, as indie bookstores around the country celebrate the third annual Independent Bookstore Day.

“When we opened the shop, we knew this was a community that would enthusiastically support an indie bookstore,” says owner Jessica Peterson White. “We didn’t know quite how enthusiastic our customers would be! We already find we need more space to support our robust events schedule, to expand our offerings for kids and families, and to continue to cultivate the cozy, relaxed atmosphere and lovingly curated selection our readers appreciate.”

Customers will still find Content at The Shops at 314 Division St., in the heart of Downtown Northfield. In their new space, they’ll gain about 30% more square footage and a huge increase in shelf space. The shop already has a full events schedule set for the new space, including Lorna Landvik on May 1 and Kathleen Ann Kenney on June 22. Details of events are available at

Independent Bookstore Day has always been a favorite celebration at the store, and this year it will feel extra special,” says Peterson White. The shop will open at 10 am with free donuts and coffee for customers. At 11 am, local illustrators Aimee Hagerty Johnson and David Huyck will help young readers 4 and up make their own Little Golden Books, in commemoration of the iconic books’ 75th year in print. At 4 pm, the shop will host a celebratory happy hour in the shop.

From April 24-28 business will be anything but usual at Content. Don’t be surprised if you’re asked to pick up a box or two and carry it over the threshold!!

Quietly Training…Not for the Olympics, but for Crazy Daze

Those of you who have followed this website in recent years realize that I take Crazy Daze very seriously.  As you know, I undertake a vigorous training regime in preparation.  This year has been no different, and we’ve held the weekly NAUREP meetings at the Quality Bakery so that I could combine our Regional Economic Analysis with my Alaskan Doughnut Training.

Yeah, Crazy Daze…Alaskan Doughnuts at Quality Bakery.  Oh sure, there’s a whole bunch of other stuff too, like City-Wide Bargains and Sidewalk Sales Galore…and, of course, your family, friends, and neighbors, all gathering together in our community for some good times.  That’s this Thursday, July 26th, in Downtown Northfield, MN.  The Craziness starts at 7:00 a.m.

…and then it gets Tasty.  The (rescheduled) Taste of Northfield officially begins at 4:00 p.m.  But come on down(town) for some of the Craziness and I’ll bet you’ll find a little Tastiness too…maybe around lunchtime.  Oh, and a little later there’s local food, live music, a silent auction, a cash auction, activities for kids, the Sundowners Car Club, and the famous Beer and Wine (Tasting) Tent on the Bridge overlooking the wild and scenic Cannon River.

Carleton College Invests…in Downtown Northfield

Carleton College has invested in downtown Northfield for many years.  The college has supported groups and events that contribute to the downtown’s vitality, college staff and students have given of their time and talent through volunteering for organizations and initiatives that work for the downtown’s vibrancy, and the entire college community has significantly and positively impacted the downtown economy since its founding in 1866.  Now the college is taking their investment to a new level. Continue reading Carleton College Invests…in Downtown Northfield

Making Sense of Social Media: Northfield to Host University of Minnesota Extension Workshop Series

The Northfield Downtown Development Corp. (NDDC), in collaboration with its economic development partners the Northfield Area Chamber of Commerce (Chamber), the Economic Development Authority (EDA), and the Northfield Enterprise Center (NEC), will host the second in a series of University of Minnesota Extension’s workshops. This one will focus on making sense of social media as part of a marketing and sales strategy.


The workshop will be Tuesday, May 15th at the Northfield High School Computer Lab from 7:00 to 9:00 pm. This workshop, titled simply “Making Sense of Social Media”, is a broad strategic review of how businesses can and are using “social media” on the Internet. Social media, FaceBook and Twitter for example, are being used by more and more people, especially young people. Understanding how to use social media is critical for businesses wanting to reach these new customers and leverage their Internet presence using the many available tools, such as Facebook, Twitter, LinkedIn, YouTube, Flicker, blogs, and Google Places. Continue reading Making Sense of Social Media: Northfield to Host University of Minnesota Extension Workshop Series

U of M Extension Service Advises, “Leverage Bricks with Clicks”

Hans Muessig, of the University of Minnesota Extension Service, offered some tips to local business owners on “Doing Business On-line”.  He noted that many retailers have doubled their business using the internet and that people in the hospitality and service business have also substantially increased their income over the internet.

The internet has enabled the global economy Muessig noted.  In fact, 80% of business over the internet is now conducted from places that are so remote that you can’t buy a newspaper there.  Although this new reality creates challenges, it also creates opportunities. Continue reading U of M Extension Service Advises, “Leverage Bricks with Clicks”