Registration now open for the SBA Restaurant Revitalization Fund

All restaurants are encouraged to apply for the SBA Restaurant Revitalization Fund as soon as the portal opens at 11:00 a.m. CT on Monday, May 3, even those not in a priority group.  Here are a few helpful resources on how to proceed or find answers to questions:

  1. Sign up to receive updates – Small Business Administration (SBA) (
  2. Register in the application portal – SBA Restaurant Revitalization Fund::. This is the same portal you will use on Monday, May 3 at 11:00 am CT. You only need an email address and U.S. phone number to get registered.
  3. Visit the Restaurant Revitalization Fund website at Restaurant Revitalization Fund ( Pay special attention to the links below for answers to questions.
    1. Restaurant Revitalization Funding Program Guide ( updated 4/28/2021
    2. Restaurant Revitalization Fund Knowledge Base – SBA Restaurant Program ( updated frequently
    3. Webinar: Special briefing on RRF with SBA and Public Private Strategies Institute overview of RRF
    4. Webinar: Learn how to apply for RRF overview of portal
  4. Print and fill out the application to be prepared for the questions that will be asked in the portal (Restaurant Revitalization Funding Application Sample (
  5. Review the documents requirements in 3 and 4 above and have them ready to be uploaded on Monday.
  6. Contact call center support at 1.844.279.8898 with questions.

Announcing the 2021 Artists on Main Street program

The Northfield Downtown Development Corporation (NDDC) is thrilled to offer the 3rd year of the Artists on Main Street (AOMS) program, a community development initiative exploring the intersection of arts and culture, downtown revitalization, and historic preservation by investing in “creative placemaking” projects.  Originally designed and funded by Rethos: Places Reimagined, Springboard for the Arts, and the Bush Foundation, the 2021 program is made possible by the voters of Minnesota through a grant from the Minnesota State Arts Board, thanks to a legislative appropriation from the arts and cultural heritage fund.

A virtual workshop will be held on Friday, May 7th from 11am-1pm for anyone interested in learning more about the program.  To RSVP for the workshop and receive the Zoom link, please send an email to

For more information, check out this page of FAQs (Preguntas Frecuentes).  Applications will be accepted in either English or Spanish.  Please follow either of the links below to submit your proposal:


Announcing the 2021 business support fund recipients

Thanks to a generous donation from Wings Financial Credit Union, the Northfield Downtown Development Corporation is happy to announce the recipients of the latest round of business support funds.  Downtown businesses were eligible to apply for up to $1,000 for projects and investments that will enhance their operations during and coming out of the current pandemic.

After a review of 27 strong applications, 15 were approved for partial support to maximize the reach of the ultimately limited funds.  The businesses listed below demonstrated their creativity and the potential impact of the proposed projects for their business and downtown community:

  • 502 Studio and Gallery  – interior flooring improvements
  • Café Shawn – signage and marketing
  • CakeWalk – online ordering system updates
  • Clothes Closet (CAC) – signage and marketing
  • Division Street Dance – interior wood floor refinishing
  • Downtown Bicycles – plumbing for bike wash station
  • Goodbye Blue Monday – new outdoor awning
  • HealthFinders Collaborative – marketing
  • Heath Creek Cycles – website and exterior improvements
  • Imminent Brewing – new bar project
  • Northfield Arts Guild – staffing shop for additional day during summer
  • Paisley Gardens – new point-of-sale system for garage area
  • Prema Studio – signage and marketing
  • The Contented Cow Company – repairs/updates to outdoor stage
  • The Sketchy Artist – interior fixture and display upgrades

Since the beginning of the COVID-19 pandemic, the NDDC has distributed over $14,000 to help 28 downtown businesses strengthen their operations and upgrade their physical spaces.  As the number of applications for this round attests, there is still a great need to support our downtown businesses as they adapt to this ‘new normal.’  The NDDC will continue to seek additional grants and donations to fund additional rounds of applications in the future.

If you are interested in sponsoring or donating to a future round of support funds, please reach out to NDDC Executive Director Greg Siems (

Reminder: Downtown Business support fund applications due 3/15

The Northfield Downtown Development Corporation is pleased to offer another round of Business Support Funds thanks to a generous donation from Wings Financial Credit Union.  Downtown businesses can apply to receive up to $1,000 for projects and investments that will enhance their operations during the current pandemic.  The funds are ultimately limited, but all eligible businesses are encouraged to apply.

Click here to complete the application form.

Eligible Projects:  Marketing, customer and community engagement and relations, unique business specific reopening events, operational upgrades (including technology, online stores, etc.), physical space updates (signs, displays, paint/construction supplies), your time to complete the project.

Ineligible Expenses:  Rent, mortgage payments, utility expenses, inventory costs, or other similar expenses that occur in the ordinary course of business, personal expenses (groceries, healthcare, etc.)

The application deadline is 12pm on Monday, March 15th. Questions may be directed to Greg Siems, NDDC Executive Director (

Additional Criteria for Applicants:

  • Be located in the C1 zoning district (indicated in pink on this map)
  • Have fewer than 20 employees (combination of part and full time)
  • Must be a brick and mortar business or nonprofit
  • Business may rent or own space
  • Demonstrate impact: how will the funds benefit or sustain your business during and post-pandemic?
  • Businesses who received support funds in 2020 are welcome to apply again, but priority consideration will be given to those who did not receive any earlier funds


Round One

  • By All Means Graphics—for a digital marketing campaign to promote an online ordering system
  • The Entertainment Guide—for marketing to promote local events and happenings
  • Groundwire / Little Joy Coffee—for website updates to support direct-to-consumer sales
  • Heartwork Yoga Studio—for high-quality wireless headphones for instructors to improve the online class experience
  • The Measuring Cup—for website updates to allow for online shopping
  • Minnesota Soulstice—for improvements and maintenance of an online store
  • Northfield Area Chamber of Commerce—for sidewalk signs to promote foot traffic when MN’s stay-at-home order is lifted.
  • The Rare Pair—for creation and maintenance of an e-commerce site

Round Two

  • Aquatic Pets Plus—for interior lighting improvements
  • Forget-Me-Not Florist—for updates to outdoor signage and awnings
  • The HideAway Coffeehouse and Wine Bar—for interior remodeling projects
  • The Quarterback Club—for interior remodeling projects
  • Vintage, Etc.—for interior painting projects

Free small business training @ Main Street Now conference

For the first time ever, the annual Main Street Now Conference is happening virtually and is offering a Small Business Day on April 13.  This special education track will be filled with content tailored for small business owners — from live, interactive sessions with retail experts to a happy hour with fellow entrepreneurs.  A few of the proposed sessions include:

  • What Brick & Mortar Stores Need to Know About Being Online
  • Small Business Marketing: Three Ways to Increase Customer Engagement for Physical Storefronts
  • Shifting Your Business Model: Five Marketing Strategies to Reach Customers Despite the Challenges of COVID-19
  • Action Steps to Gaining Visibility & Sales in an Increasingly Challenged Marketplace
  • Big Plans for the Future of Small Business

In an effort to support as many small businesses as possible, Main Street is offering FREE one-day registration to all small businesses located in Main Street America districts (Northfield included).  If you are interested in attending, please email NDDC Executive Director Greg Siems to receive the Coupon Code and link for registration.  The deadline for this offer is March 22nd.

To learn more about the program, check out the Small Business Day website or view this flyer.