Northfield is the newest Designated Main Street community in Minnesota. The Northfield Downtown Development Corporation (NDDC) applied for designation with the Preservation Alliance of Minnesota in March and has been accepted into the program at the Big City Affiliate community level. The public is invited to attend a special announcement in Downtown Northfield on June 1, 2018 at 5pm on Bridge Square.
The NDDC collaborates with the City of Northfield, the Northfield Area Chamber of Commerce, the Northfield Convention & Visitors Bureau , Northfield Enterprise Center (NEC), the Northfield Economic Development Authority (EDA), and local businesses in the community. Downtown Northfield is the heart of the city and includes a historic district listed on the National Register of Historic Places. The downtown area contains nearly 200 businesses including a diverse mixture of retail, restaurants and service establishments. There is also a vibrant residential community from rentals to condominium properties to retirement living facilities.
Main Street Programs in Minnesota, such as the NDDC, are local, volunteer-driven downtown revitalization programs coordinated by a local staff person. Each program follows the National Trust for Historic Preservation’s Main Street Four Point Approach® of historic preservation based community development. The Four Points are Economic Vitality, Design, Promotion, and Organization which help volunteers to improve the district physically, economically, in its marketing, and to bring enough resources to the effort.
To assist local programs with their work, Minnesota Main Street provides approximately $7,000 in technical assistance funds annually, complimentary training registrations, networking with other communities, and consultation from state program staff. Northfield joins nine other Minnesota Main Street communities: Red Wing, Winona, Faribault, Mankato, New Ulm, Owatonna, Shakopee, Willmar and Wabasha.
Minnesota Main Street is recognized by the National Trust Main Street Center as the official statewide coordinating program in Minnesota and has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society. Every year, the Minnesota Main Street program collects reinvestment numbers from each local Main Street community. In 2017, for every $1 spent to run a local Main Street program in Minnesota, $23.77 was reinvested back in to the community. From 2010 to 2017, local Minnesota Main Street communities recorded $61.4 million in public and private financial reinvestment, 147 net new businesses, 772 net new jobs, and 549 property improvements.
“We are looking forward to partnering with the Minnesota Main Street organization and the other nine communities in our state,” said Jenni Roney, NDDC Executive Director. “The networking and resources they provide will be very valuable to us as we work to sustain a vibrant Downtown Northfield.”
For more information about Minnesota Main Street, visit archive.mnpreservation.org.
